This is going to be one of my Power Punch topics that I’ve not done in a while. Are you ready for it?
Help The People Who Help You.
There are fans of your products or services who continually tell their community about you. They help you build your brand and generate sales for your company. They share your latest information on Twitter, Facebook, or Pinterest. They provide you with additional exposure that you might not have had. And they do it for nothing in return because they love you or respect you. But let me ask you a question.
Would you do the same for them?
Be completely honest with yourself.
I know there are many of you reading write now who would totally do the same. You’re awesome enough to reciprocate the love that other people have given you. You become the fan for their cause or product because they’ve done the same for you. You remember the times they’ve retweeted you or +1ed you on Google or given you props locally at a WordCamp or other venue.
Unfortunately there are also the selfish jerks who are happy to accept all of your love, praise, and generosity but very rarely will reciprocate with the same generosity or kindness they have been given. These people suck.
I’ve watched “givers” in my social media sphere promote certain people for years, not because they expect something in return, but because they genuinely want to share and help others. Yet I’ve seen these “givers” work hard to try promote their own business online, never to receive any of that love back.
Be Nice and Give Back!
Let’s be real. Most of us track any online conversations that includes our name or our business name. We see the tweets of people talking about us. We probably know who’s the champions of our cause or the biggest fans of our company. Thank them. Give them the love they deserve. Promote their business or cause as well.
Don’t be a tool and horde all the good karma for yourself. Be nice and share it. Reciprocate the love!