Finding the right digital marketing team for your business can be a challenging task. There are thousands of marketing and media agencies to choose from. Which company will be the right choice for you?
Happy Joe has prepared some survival tips to get you started.
The right team collects intel.
Your business goals and needs are unique to your company. Developing your marketing battle plan is not a one-size fits all approach. The right digital marketing team will listen to you and gather as much intel about your business as possible. How can an agency properly help you if they don’t understand your business? It’s critical to partner with people who are as interested in your objectives as you are.
Digital marketing and web media companies should spend time with you, asking the right questions. If they’re only pushing their solution or trying to sell you on the big idea, they will be your worst enemy.
The right team does recon.
It’s not enough to collect information. The right digital marketing team must recon your industry and find weaknesses in your competitors. They need to understand the landscape, know who the major players or influencers are, and identify markers to help you reach your destination.
Don’t partner with people who aren’t willing to conduct research. They will lead you into dangerous territory.
The right team plans for the mission.
Success is in the details and planning. You need a team who will develop a solid marketing or web media plan for your needs. Choose a digital marketing company who isn’t afraid to sweat out the details. Sweating in planning is better than bleeding in battle.
Many media companies throw shit against the wall and hope it sticks. Hope is not a winning strategy.
The right team executes properly.
All of the preparation in the world doesn’t matter if your plan isn’t executed properly. The right digital marketing team incorporates processes, methodologies, and strategies to ensure your efforts are not in vain. They know what works and what doesn’t.
Great marketing and web media professionals guide you in the process and use their experience to execute the plan with precision.
The right team cares about success.
Special Ops Teams are trained to achieve their objectives regardless of the situation. They adapt and improvise as needed to ensure victory. They will do what it takes to win. The right digital marketing team cares about your success and will do everything in their power to help you win.
Companies who offer their services for the sake of money or awards are mercenaries loyal to no one. Avoid these people at all costs.
Do your homework.
Don’t be afraid to ask digital marketing teams or web media companies the hard questions. Do your own research and look at their client list to see the projects they’ve done. Learn about their company and values.
The more you know, the better your success at choosing the right digital marketing team.