Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy.
I absolutely love reading business books but so many fall short in theory and application. Small Town Rules is far from that! What I appreciate most about this book is that it is filled with advice, thoughts, and strategies that make sense. Barry Moltz and Becky McCray do an amazing job of telling authentic stories about the common bond between big brands and small town communities, and the reading just flows from chapter to chapter. I firmly believe as you read through the chapters you will have an endless amount of practical ideas you can start applying to your own small business today. I admit that I am only halfway through the book and I’ve highlighted more places here than I have in hundreds of other business related books.
Some of my highlighted notes from the book include:
- Companies that hold on to frugality and plan for the long term are the ones best positioned for survival.
- Hard work building trusted relationships is what produces sales.
- Some businesses act as though there is an inexhaustible supply of customers, as they burn and church through buyers, never servicing the ones the already have.
- There’s a time to plant new projects, a time to reap new rewards, and a time to prepare for what’s next.
Small Town Rules is every bit worth the investment and is in my top 25 business books of all time. And this isn’t because I know Becky, it’s because the information is absolutely priceless!!