Have you ever heard this definition for insanity? Insanity is doing the same thing over and over again, expecting different results. I have, and the more I think about this, the more I relate it to business and entrepreneurship. Sometimes we do the same thing over and over again, expecting different results, and we’re amazed when nothing changes. My question is when does one decide to quit?
How much do you keep pressing forward when the going gets tough(er) and when do you raise the white flag when you feel like Charlie Sheen’s attitude of #winning is not an option?
Right now there are some things I am personally considering quitting. I’m not exactly sure which ones yet, but I do have an idea. The ROI hasn’t equalled the investment and it might be time to take my bitter spoon of reality and swallow it. The problem is that sometimes when you give up, you do it too early and success (or winning) is just around the corner, and that would be tragic.
So what do you think? Have you ever felt this way or encountered your own “insanity?” What has helped you to make the decision to press forward or to call it done?