Quitting. Why It Might Be Time to Do It.

Have you ever heard this definition for insanity? Insanity is doing the same thing over and over again, expecting different results. I have, and the more I think about this, the more I relate it to business and entrepreneurship. Sometimes we do the same thing over and over again, expecting different results, and we’re amazed when nothing changes. My question is when does one decide to quit?

How much do you keep pressing forward when the going gets tough(er) and when do you raise the white flag when you feel like Charlie Sheen’s attitude of #winning is not an option?

Right now there are some things I am personally considering quitting. I’m not exactly sure which ones yet, but I do have an idea. The ROI hasn’t equalled the investment and it might be time to take my bitter spoon of reality and swallow it. The problem is that sometimes when you give up, you do it too early and success (or winning) is just around the corner, and that would be tragic.

So what do you think? Have you ever felt this way or encountered your own “insanity?” What has helped you to make the decision to press forward or to call it done?


  1. Bob Randklev on August 19, 2011 at 11:58 am

    To make a decision to quit and change your direction is tough. Equally to have faith your goals are right around the corner is just as tough.

    I try to measure the number of variables to reach my goals from where I’m at today. Let me explain:

    Like many entrepreneur’s I’ve “seen the light” to go after an opportunity and set my course on a business venture. I did my research, read all the books, got the training, worked it hard and had some success… but there’s always a few bumps you can’t predict along the way and you never seem to reach your goals fast enough. You wonder are you almost there or on the wrong path?

    So when you are wondering if it’s time to push forward or switch gears do an assessment of where you are today (not where you came from) and how many variables there are to reach your goals. Your end goal may be around the corner but if it’s dependent on 20 different variables, some out of your control and you have to spend a lot of time managing the variables which takes you away from moving forward… you may want to re-consider.

    Another way to say it is “If you have to spend more time managing your business variables , than marketing/selling…. your probably not going anywhere fast.”

    If a new idea presents itself, it energizes you and has the same or fewer variables to reach the same goal you have to realize this was brought to you for a reason and “someone is talking to you.”

    There are so many opportunities in the world right now you need to find a good company with a good product/service and very few variables. Something you can be excited to market and grow without being bogged down by the variables of business!

    I just came out of a similar situation and although I’m not abandoning what I’ve done with my first businesses, I’ve realized there were too many variables to hold me back and risk never reaching my goals. There’s nothing worse than looking back on a year of your life to see you’ve not progressed!

    If you find a new venture with the same or greater opportunity and less variables, it’s time to get motivated and go after it and stop over thinking if you should hold on to a sinking ship or jump into the speed boat going by… don’t let it leave you behind!

  2. James Dalman on August 20, 2011 at 10:09 am


    That’s some great feedback!

    Doing an honest assessment is something I try to do on a regular basis. It’s helpful to look at where you are now as well as how far you’ve come since you started the journey/business/venture.

    I also agree that there are MANY opportunities that we are all faced with. I believe it’s important that we are excited and passionate about the one we choose, but that it’s also viable, sustainable, and a need to be filled. And then there has to be an insane focus on it as well.

    I appreciate your thoughts. Very good points.

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