My Scentsy Experience

Before I start, I must let you know that this post is NOT about encouraging you to join a Direct Sales business. I realize that we all have, at one time or another, been asked to look at the latest “opportunity” in order to achieve our dreams whether that’s financial freedom or freedom from a job we hate. This post is plainly about my personal latest experience with Scentsy Fragrances.

You wanna do what??

This was my first thought when my wife introduced the notion of her becoming a Scentsy Independent Consultant. The second thought, to put it nicely, was absolutely not. There was no way that she or I was going to invest in another crappy multi-level marketing business. My mouth was still soured with the taste of the last failure we joined over eighteen years ago and there was a snowballs chance in hell that I’d ever discuss another one!

But it’s a free meal.

In order to appease my lovely wife, I agreed to stomach my way through another one of these dumb presentations that used all the cheesy MLM cliches I’ve heard before like “we sleep till we’re done” or “we work when we want to.”  Since the Scentsy Consultants inviting us were involved at our church and they offered us a free meal, I thought what harm could there be in giving up 60 minutes of my life. It would be fun to challenge this young couple while eating on their dime.

Something different happened.

Brian and Allison didn’t pressure us. They didn’t pitch us. Heck, they just told us how much they loved the business and how it changed their lives. They gave us information on how Scentsy worked and then asked if we had any questions. The approach wasn’t typical and I was grateful. Yet I was resolved to stand my ground that I would never, ever join another direct sales business. Donetta wasn’t convinced like I was though, and after much discussion, I decided the best way to let it go was to let her do it … and it would probably fail and fade away.

Seeing is believing.

Yes, I admit that I had very little hope for my wonderful wife succeeding in a business model I knew was doomed to fail. I’ve been around the block before and it takes less than a couple months before the dream is lost in the rearview mirror.

To my amazement, my introverted sweetheart refused to quit even while facing discouragement. She worked so hard that she was able to make enough money to take us to the annual Scentsy Family Convention in Las Vegas this past week.

My goal was to drink margaritas and sit by the pool while her and a few women cheered about wickless candles. She had other plans for me.

11,000 maniacs

Despite my failed attempts to wiggle a way out, I attended my first ever Scentsy convention to support my wife. It was quite amazing to watch 11,000 people (98% women) gather for a business they really believe in.

I’ll be honest … most of the convention was done with excellence and I learned far more about marketing and presentation than I ever had through any book or website. Scentsy delivered a brand experience almost as great as Apple and invoked a frenzy of emotions from a very committed and passionate group of loyalists. The main speakers were top notch and the company insights were captivating.

I wondered if most business owners injected that type of DNA into their own businesses, how that might hugely affect their long-term success. I passed along copious tweets (#SFC2012) that even caused my own daughter to stop following me! And I am sorry for the excessiveness, but one should share things they believe are valuable and that’s exactly what I did.

Do we go all in?

I’m still uncertain how this experience all plays out in our game of life, but what I am certain of after this week in Las Vegas is this:

  • Scentsy is for real. It made the 2011 Inc 500 list at #85 and has grown at an incredible rate. It is also listed as #66 on Forbes America’s Most Promising Companies List.
  • Scentsy has changed lives. Thousands of women have been empowered with a successful business that allows them to stay home and raise a family while running a business. And many men have been able to quit their jobs as well.
  • Scentsy has strong, down to earth values. They believe in giving back and generosity. They’ve raised millions of dollars for various charities in addition to giving so much to their own consultants.
  • Scentsy is doing what no other Direct Sales company has ever done. They have multiple brands under one umbrella and just launched an exciting Grace Adele line of purses, clutches, and accessories for women. I think this idea is a winner and was evident by lots of screaming and crying women!!!

Now it’s possible that I may become the next Ryan Seacrest and go metrosexual and join my wife to sell purses, but it’s very unlikely. However, I now do fully support her and her business (and we all need a support network) because of what I experienced at the convention. I think she will hit a homerun!

I will never try to convince any person to get into a Direct Sales business – or any other business for that matter. You have to have the interest and passion for any venture to make it succeed. And while there are thousands of businesses like this that fail, the truth is that most “traditional” businesses have a high failure rate as well. What it really comes down to is how hard you’re willing to work to achieve your dream and if you have a product or service that people are willing to pay for.

Make no mistake though … Scentsy can change your life if it’s the right business and vehicle for you.



  1. Allison Dalke on August 9, 2012 at 5:04 am

    This is awesome James! Thank you so much for putting into words your very real and raw experience as a Scentsy man.

  2. Christin Hayes on August 9, 2012 at 1:44 pm

    I love this! Thank you so much for writing what “11,000 Maniacs” feel, but can’t seem to put into words! You’re an awesome husband and if stay there, beside your wife, you will NEVER regret it! Thank you!! Scentsy Spirit!! <3

  3. Christin Hayes on August 9, 2012 at 1:45 pm

    *if you stay there 🙂

  4. Jackir on August 9, 2012 at 2:23 pm

    Loved the man’s take on Scentsy convention!

    • jamesdalman on August 9, 2012 at 2:34 pm

      We need more involvement from Scentsy guys right? 🙂

  5. jamesdalman on August 9, 2012 at 2:28 pm

    Allison – Thank you for your comment, but more important, thank you for being such a great and generous person who has invested in Donetta and shown us a wonderful business. You and Brian are a blessing!

    Christin – Thanks! I couldn’t imagine NOT being there for the woman who has always been by my side, good times and bad. It was awesome to experience SFC2012 and making new friends. Hoping for success for all of us!

  6. Julie Wingerden on August 9, 2012 at 2:31 pm

    This is a great article!!!! Is it ok with you if I share it on my facebook page? I am always talking about my experiences with Scentsy I would like to share a Scentsy man’s experience this time.

    • jamesdalman on August 9, 2012 at 9:38 am

      Thank you Julie, and yes, please share! I hope to write more perspectives of our Scentsy journey as well as a bunch of ideas that may help Scentsy Consultants. More to come.

  7. Crystal-Harmony Tanner on August 9, 2012 at 11:55 am

    My husband had similar feelings last year and went ALL IN after convention and Midwest Fall Roundup! I KNOW your wife is proud!

  8. Janice Tarquin on August 9, 2012 at 12:34 pm

    Thank you for a great article. My husband went with me to convention as well, and he was so impressed by the company as a whole! I wondered if he would enjoy the experience, but once he saw the companies values, goals, and spirit…he was “all in!”

    • jamesdalman on August 9, 2012 at 1:07 pm

      You’re welcome.

      The conference was an eye-opener and I love when a company injects great values in their DNA as Scentsy has. Having studied successful multi-million/billion dollar brands for over a decade, the brand experience of Scentsy is top-notch, but more importantly the entire organization and Consultants all seem to live and love the ethos of the brand … which will guarantee long term success and growth.

      Now I have to figure out how I can be more involved with the business and keep my Man Card. LOL

  9. @ThatGuyKC on August 9, 2012 at 12:58 pm

    Excellent story, James. I’m married to a Scentsy Independent Consultant as well and have been so impressed with their strategy, values and business model. Not to mention the house smells great!!

    I think the Grace Adele stuff is gonna sky rocket.

    • jamesdalman on August 9, 2012 at 1:14 pm

      Thank you! I too am impressed with the strategy of Scentsy. I’ve been involved in Direct Sales in the past and nothing I’ve ever been involved with compares to this.

      Grace Adele is going to take people to new heights with their business and it’s an absolutely amazing idea.

  10. Heidi on August 9, 2012 at 5:24 pm

    Loved reading this, and am glad you were able to attend Convention with your wife. I would love to buy a purse from a guy and would think he was a cool guy for doing it!! I hope to see you at Convention next year!!

    • jamesdalman on August 10, 2012 at 9:54 am


      Thank you and your husband for all that you have done to build an amazing business! It was an honor to get to know more about you both and the passion behind Scentsy. You will definitely see us at Convention in Indy and hopefully it will be because we’ve achieved our goals and make it on stage. 🙂

      And since you think it’s cool to buy a purse from a guy, maybe I will be the “purse guy” for Oklahoma. LOL!

  11. Tracy J on August 10, 2012 at 6:30 am

    Absolutely incredible!! You have an amazing talent yourself in writing!! Thank you so much for your truly heartfelt, down to earth and encouraging words in Scentsy! You have put my feelings into words which I find hard to do!!! Kudos to you and to Scentsy for an amazing opportunity they have given to all of us who believe in them!!! SCENTSY ROCKS!!

    • jamesdalman on August 10, 2012 at 9:58 am

      Thank you Tracy! I’ll be honest in that I wasn’t sure about posting this on my main business site at first, but since I always strive to help people launch home based businesses that are profitable and sustainable, I just believed that this was THAT important to share. 🙂

      In the upcoming days I hope to encourage more and share our own journey as we build a great Scentsy business.

  12. Jennifer on August 16, 2012 at 12:15 pm

    What an amazing read James!! I’m about to go through a divorce and my soon to be ex-husband has never once been supportive of my Scentsy business…. Especially since my first party ( besides my launch party) cancelled. It’s nice to know there are supportive men out there!! Hope I find one of those soon!!!

    Thanks again for this amazing article!!’

    • jamesdalman on August 16, 2012 at 3:24 pm

      Jennifer, I’m really sorry to hear about the struggles and wished it could work out. I do hope that as you move forward in your journey that you find someone who supports you in ALL aspects of your life. 🙂

      Keep your head up and be encouraged! And don’t give up in your business dreams. It’s when we go through the challenges that we can truly define ourselves and success comes through many failures. 😉

      Thanks for stopping by and best wishes.

  13. Grace Smith on September 1, 2013 at 12:38 am

    I just recently started selling Scentsy and have no idea about marketing, I only know that I LOVE the products. Thank you for this information..I am praying that I am successful with Scentsy. I am willing to go out there and work hard, I am just low on ideas. If anyone would like to help a newbie, I would be so thankful. I’ve had a house party, one basket party, and do samples and catalogs constantly. Thanks in advance. 🙂

    • James Dalman on September 6, 2013 at 8:51 am


      Thank you for stopping by! The first step IS loving the products. When you are passionate about your products or services in business, it makes it easier to market and sell them! I hope you can get connected to some people who can encourage you and help you along. My wife Donetta ( has an incredible leader, Allison Dalke, who coaches people in her team if they want it. It’s totally awesome and valuable. Whatever you do, don’t give up!!!

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