Before I start, I must let you know that this post is NOT about encouraging you to join a Direct Sales business. I realize that we all have, at one time or another, been asked to look at the latest “opportunity” in order to achieve our dreams whether that’s financial freedom or freedom from a job we hate. This post is plainly about my personal latest experience with Scentsy Fragrances.
You wanna do what??
This was my first thought when my wife introduced the notion of her becoming a Scentsy Independent Consultant. The second thought, to put it nicely, was absolutely not. There was no way that she or I was going to invest in another crappy multi-level marketing business. My mouth was still soured with the taste of the last failure we joined over eighteen years ago and there was a snowballs chance in hell that I’d ever discuss another one!
But it’s a free meal.
In order to appease my lovely wife, I agreed to stomach my way through another one of these dumb presentations that used all the cheesy MLM cliches I’ve heard before like “we sleep till we’re done” or “we work when we want to.” Since the Scentsy Consultants inviting us were involved at our church and they offered us a free meal, I thought what harm could there be in giving up 60 minutes of my life. It would be fun to challenge this young couple while eating on their dime.
Something different happened.
Brian and Allison didn’t pressure us. They didn’t pitch us. Heck, they just told us how much they loved the business and how it changed their lives. They gave us information on how Scentsy worked and then asked if we had any questions. The approach wasn’t typical and I was grateful. Yet I was resolved to stand my ground that I would never, ever join another direct sales business. Donetta wasn’t convinced like I was though, and after much discussion, I decided the best way to let it go was to let her do it … and it would probably fail and fade away.
Seeing is believing.
Yes, I admit that I had very little hope for my wonderful wife succeeding in a business model I knew was doomed to fail. I’ve been around the block before and it takes less than a couple months before the dream is lost in the rearview mirror.
To my amazement, my introverted sweetheart refused to quit even while facing discouragement. She worked so hard that she was able to make enough money to take us to the annual Scentsy Family Convention in Las Vegas this past week.
My goal was to drink margaritas and sit by the pool while her and a few women cheered about wickless candles. She had other plans for me.
Despite my failed attempts to wiggle a way out, I attended my first ever Scentsy convention to support my wife. It was quite amazing to watch 11,000 people (98% women) gather for a business they really believe in.
I’ll be honest … most of the convention was done with excellence and I learned far more about marketing and presentation than I ever had through any book or website. Scentsy delivered a brand experience almost as great as Apple and invoked a frenzy of emotions from a very committed and passionate group of loyalists. The main speakers were top notch and the company insights were captivating.
I wondered if most business owners injected that type of DNA into their own businesses, how that might hugely affect their long-term success. I passed along copious tweets (#SFC2012) that even caused my own daughter to stop following me! And I am sorry for the excessiveness, but one should share things they believe are valuable and that’s exactly what I did.
Do we go all in?
I’m still uncertain how this experience all plays out in our game of life, but what I am certain of after this week in Las Vegas is this:
- Scentsy is for real. It made the 2011 Inc 500 list at #85 and has grown at an incredible rate. It is also listed as #66 on Forbes America’s Most Promising Companies List.
- Scentsy has changed lives. Thousands of women have been empowered with a successful business that allows them to stay home and raise a family while running a business. And many men have been able to quit their jobs as well.
- Scentsy has strong, down to earth values. They believe in giving back and generosity. They’ve raised millions of dollars for various charities in addition to giving so much to their own consultants.
- Scentsy is doing what no other Direct Sales company has ever done. They have multiple brands under one umbrella and just launched an exciting Grace Adele line of purses, clutches, and accessories for women. I think this idea is a winner and was evident by lots of screaming and crying women!!!
Now it’s possible that I may become the next Ryan Seacrest and go metrosexual and join my wife to sell purses, but it’s very unlikely. However, I now do fully support her and her business (and we all need a support network) because of what I experienced at the convention. I think she will hit a homerun!
I will never try to convince any person to get into a Direct Sales business – or any other business for that matter. You have to have the interest and passion for any venture to make it succeed. And while there are thousands of businesses like this that fail, the truth is that most “traditional” businesses have a high failure rate as well. What it really comes down to is how hard you’re willing to work to achieve your dream and if you have a product or service that people are willing to pay for.
Make no mistake though … Scentsy can change your life if it’s the right business and vehicle for you.