Businesses who just sit still and never improve what they do will grow stagnant and die. It’s not good enough to just launch your offering and let it be anymore — you should always be striving to make your business better for your clients and for yourself. Complacency kills all the time.
I am not an analytical thinker or strategist by nature, but I have developed a habit of investing time in these areas in order to improve what I do. I love simplicity and making processes easier for customers. I desire to create an experience that has predictable results. I always want to make a better product better. Why do I spend so much energy in these areas? Because companies who always shoot higher live longer.
Take my personal website for example. It changes every few months and gets cleaned up. I know this can be a pain for some people and it takes away from production work, but if I can be more efficient in delivering content or advice, then it helps my readers get what they need more quickly. If my readers want to keep coming back to my website, subscribe for my newsletter, or hire me for consulting, then I’ve made my business better because I’ve made it better for them.
Let me ask you these questions:
- How can you make your business easier or better for your clients?
- What can you do to improve your business system or processes for a better user experience?
Answering these two questions can really make the difference between a business that thrives and a business that dies. I encourage you to spend time thinking about these ideas today.