A couple of months ago I had the privilege of partnering with Bill Erickson on designing a responsive, mobile ready child theme for the Genesis framework. The child theme is called Driskill and is available through the new StudioPress marketplace. Driskill is a crisp and minimalistic design geared for tech companies, business professionals, bloggers, social [...]
5 Reasons Websites Don’t Work: Part 5
Lack of Planning Many web-sites are unsuccessful due to a lack of planning. This goes back to the question in the functionality section – What is the purpose or function of your web-site? Is it to provide your audience with a wonderful experience, to generate sales leads, show pictures of your Chinese Pug, or build [...]
5 Reasons Websites Don’t Work: Part 4
Too Much Fluff So many people try to say so many things in a day and age where nobody has the time to stop and listen. Websites that fill up space with needless information and useless hyperbole are just wasting time…theirs and ours. Include information that benefits your audience and that helps them to make [...]
5 Reasons Websites Don’t Work: Part 3
Design and Layout Have you ever gone to a web-site and been so overwhelmed by the hodge-podge of information or graphics on a homepage that it just makes your head spin? The result is usually a rapid exit. Unfortunately 90% of the web-sites on the Internet fall in this category. Many websites are designed absolutely [...]