I want to share a very enlightening truth with entrepreneurs that could rock their world. Are you ready? YOU ARE IN BUSINESS TO MAKE MONEY. Yep, I know. It’s an amazing concept that for some reason only a small percentage of people understand. I mean, it’s not that I don’t enjoy working for free and [...]
Authenticity has been quite a business buzzword this past year. We have been told that being authentic or transparent is one of the best ways to establish trust with clients. Our goal should be letting others see the “real us” and showing the world that we have a human side to our business. After all, [...]
You’ve possibly heard that saying. We should be flattered when a business or a person emulates what we do. For the most part, I agree. It’s a good feeling when you see your competitor imitating your business model, sales copy, marketing strategy, or even your design style or branding. This means you ARE doing something [...]
FREE PDF. FREE DOWNLOAD. FREE MEMBERSHIP. ALL YOU CAN EAT FOR FREE! Some of us may really love that four letter word that starts with “F”, but I personally get repulsed by it. I was reminded this morning why this is so by a great post written by my great friend, Becky McCray. Becky addresses [...]
I’m just gonna say it how I see it; affiliate marketing is driving me to the point of extreme nausea. There’s nothing wrong with wanting to make a little jingle to put in your pocket, but when I visit your site or read an RSS feed and every other image or link is an affiliate [...]
Why is it that we sometimes have a hard time saying what’s on our mind? How come we feel that we should sugar-coat our words or deliver a barrage of business jargon that confuses people instead of clarifying? Ineffective communication in business and life is a waste of everyone’s time. Business communication should be simple [...]
Technology and social media tools have opened up an immense door of opportunity. It has made connecting with old friends, our clients, and people in the community extremely easy. We can make new acquaintances without ever leaving the office or conduct business globally from anyplace at anytime. And we can find important information with a [...]
