I want to share a very enlightening truth with entrepreneurs that could rock their world. Are you ready? YOU ARE IN BUSINESS TO MAKE MONEY. Yep, I know. It’s an amazing concept that for some reason only a small percentage of people understand. I mean, it’s not that I don’t enjoy working for free and [...]
Will Authenticity Kill Your Brand?
Authenticity has been quite a business buzzword this past year. We have been told that being authentic or transparent is one of the best ways to establish trust with clients. Our goal should be letting others see the “real us” and showing the world that we have a human side to our business. After all, [...]
Imitation is The Best Form of Flattery
You’ve possibly heard that saying. We should be flattered when a business or a person emulates what we do. For the most part, I agree. It’s a good feeling when you see your competitor imitating your business model, sales copy, marketing strategy, or even your design style or branding. This means you ARE doing something [...]
The Free Myth. Why You Shouldn’t Give It Away.
FREE PDF. FREE DOWNLOAD. FREE MEMBERSHIP. ALL YOU CAN EAT FOR FREE! Some of us may really love that four letter word that starts with “F”, but I personally get repulsed by it. I was reminded this morning why this is so by a great post written by my great friend, Becky McCray. Becky addresses [...]