Trying to find your business identity can be a struggle, especially when you have an entrepreneurial passion with several ideas to pursue. How do you explain to people what you do, when you offer a variety of services? I laughingly always had the idea that I should have an accordion style business card carrier so when a [...]
Authenticity has been quite a business buzzword this past year. We have been told that being authentic or transparent is one of the best ways to establish trust with clients. Our goal should be letting others see the “real us” and showing the world that we have a human side to our business. After all, [...]
We all love a good deal right? Who doesn’t appreciate receiving a 50% discount (or more) on products or services? But I wonder if Groupon or other sites like it will kill local businesses and their brands. The philosophy behind Groupon and other discount type programs like Living Social, Daily Deals, Urban Delight, OKCoupon, is that if you [...]
Lets have a show of hands … how many people have said the would like to have the life of Chris Brogan? Or make that Tim Ferris, Liz Strauss, Mike Rowe, JK Rowling, or maybe even Seth Godin. There has probably been some point in our lives recently that we wish we could be or [...]
I’m just gonna say it how I see it; affiliate marketing is driving me to the point of extreme nausea. There’s nothing wrong with wanting to make a little jingle to put in your pocket, but when I visit your site or read an RSS feed and every other image or link is an affiliate [...]
I’m not going to lie or apologize. This website makes me jealous and kicks ass! That’s what I can say about Groovy Web Design’s site.
Church branding is not a fad, a magic bean, or a bad thing for religion. Church branding can help grow your church and put your message in front of people in your community. But it has to be done right. The problem is many churches think that branding is about their logo, stage design, full [...]
