Authenticity has been quite a business buzzword this past year. We have been told that being authentic or transparent is one of the best ways to establish trust with clients. Our goal should be letting others see the “real us” and showing the world that we have a human side to our business. After all, [...]
Will Groupon Kill Local Businesses and their Brand?
We all love a good deal right? Who doesn’t appreciate receiving a 50% discount (or more) on products or services? But I wonder if Groupon or other sites like it will kill local businesses and their brands. The philosophy behind Groupon and other discount type programs like Living Social, Daily Deals, Urban Delight, OKCoupon, is that if you [...]
Business Lesson: Be Who YOU Are!
Lets have a show of hands … how many people have said the would like to have the life of Chris Brogan? Or make that Tim Ferris, Liz Strauss, Mike Rowe, JK Rowling, or maybe even Seth Godin. There has probably been some point in our lives recently that we wish we could be or [...]
Why Affiliate Marketing Sucks
I’m just gonna say it how I see it; affiliate marketing is driving me to the point of extreme nausea. There’s nothing wrong with wanting to make a little jingle to put in your pocket, but when I visit your site or read an RSS feed and every other image or link is an affiliate [...]