I just read a post by Ryan Imel over at Church Communications Pro about “Make Your Church Logo a Flexible Logo” and I think Ryan has some great ideas but I would disagree on some of his points. First, branding is not a trend that we change like dirty underwear. The reason John Deere, Coke, [...]
Over the years I have been asked how does one get a remarkable logo and what does one look like? Honestly, sometimes I think it just may be “beginner’s luck” like what happened with the Nike logo or Eskimo Joes in Stillwater, Oklahoma. Both of these logos were created cheaply but yet have generated millions [...]
Does the power of a branding a name work? How about product or category positioning? I braved the holiday mobs the other evening to get my shopping done (which is a miracle because I usually wait until the 23rd or 24th) and decided to buy a new digital camera for my wife. I did a [...]
I had the opportunity to visit with a group of pastors and church planters when I was in New Hampshire a few weeks ago. We had a discussion time about branding and marketing and some really great questions came out of that session which I will be addressing in the second edition of Branding for [...]
