A common question I get in the WordPress and web design marketplace is where do I see the greatest opportunities. In my weekly talks with web designers and web developers, I have found quite a few areas that are in need of serious attention. If I were to consider launching a new business for WordPress services, it would definitely be in one of these areas.
How many times have we asked a client for their content only to see them look like a deer in headlights? Getting content is like pulling teeth and I know of several WordPress developers who have client sites sitting on their servers for months. And if your payment terms are that you don’t collect your final check until the website launches, you’re hurting your business and bank account.
I don’t blame the clients because trying to put their words onto paper can be a very daunting task. They also have busy schedules just like us and are likely wearing too many hats. Creating content is just one more thing to add to the plate. So why not launch a business to help them (and all the unhappy web developers) create content for their website? I have many clients who would love to hire a guide or writer – and pay well for these services. If you create a content business that takes a systematic approach at leading your clients across the finish line, I think you would have a long-term, sustainable company.
I absolutely love that WP Engine offers WordPress updates and backups as a part of their service. It’s one less thing to worry about. I was excited when Shayne Sanderson launched Maintainn because I’ve been telling people for years this was a much needed service. In fact, I think you have more opportunity in this area than you do in development or theme design.
Clients need help maintaining their site. Most of them will never use WordPress beyond simple blogging or content updates. They need someone who can update plugins, ensure there are proper backups, and do clean up work. You could offer to take their content and photos and upload it for them. For most savvy entrepreneurs, time is money, and they don’t want to waste their time playing a “web master.” Yes, clients still live in the web master days … don’t chuckle!
TRAINING AND COACHING
Shawn Hesketh created a new category of business by launching WP101.com. It was an incredible idea and Shawn has done an AMAZING job! But even with WP101.com, there are plenty of people who don’t want to sit down to learn by a video.
There are business clients who will pay $75-$200 per hour for WordPress training and coaching. They want to get personal attention for their needs and to learn in real-time, with a real person. While the business model would require team members to scale up or the client may be more demanding, this is a valuable business offering and shouldn’t be overlooked.
If you love web design and WordPress, and you’ve been searching for a great business idea, I would strongly recommend one of these opportunities. The business is there. All you would need to do is hustle. And here’s one more thing to go with this … there are plenty of web design shops and web media agencies looking for help in these areas! If you were smart, you could offer your services through these shops and agencies, making life a lot better for the whole ecosystem.