This is a question that I’ve been asking myself for the past week and it’s come up in a couple conversations with some friends in my industry. To save you some time, I don’t have a definitive answer to the question. All I have are some thoughts as to why I don’t feel blogging may be as valuable as it once used to be. I also would love to hear other people’s responses if you would take the time to comment.
Why I Feel Blogging Doesn’t Matter Anymore
1. We Are Busy. There is so much going on in our lives every day that I just don’t think we have the bandwidth to engage in blog posts like we did years ago. If we take the time to review what people have shared in their social media streams or the blogs we have subscribed to, I think many of us scan the content but don’t actually read it. The exceptions might be controversial topics or posts that really speak to our lives or profession.
2. We Have Too Many Choices. Blogging has grown exponentially over the last six years and there are more people sharing their insights than ever before. If we make the time to read blogs, we usually have so many choices that it becomes overwhelming, resulting in skipping the blogs that could of had our attention.
3. We Spend More Time on Social Media. I feel one of the biggest shifts came with the greater acceptance and use of social media. We spend more time responding to or engaging tweets and status updates rather than reading books or blogs.
4. We Focus on the A List Bloggers. People have a tendency to be attracted to rockstars and large crowds. If you don’t have a large following or audience, it is difficult to gain momentum or make a real difference.
5. We Have Lost Interest. Just like fashion, TV shows, and technology, what’s hot today is out of style tomorrow. Sometimes we just lose interest.
Blogging Isn’t Dead
I don’t believe that blogging is dead by any means. Obviously some bloggers do very well and there are blog communities with high engagement. Sharing our stories or advice isn’t going to go away anytime soon. But I wonder if the importance is as high as it used to be six or seven years ago. Are the good old days gone?
SEO and Return on Investment
There will be many people who talk about SEO and how blogging is the best way to generate traffic to your website. I don’t disagree with that reasoning. Yet, even with a high traffic rate, there has to be some ROI for your efforts to write continually. The return on investment can be in the form of project leads, online sales, email subscribers, or just community engagement (comments and sharing), but I feel there must be some benefit other than self therapy – though that isn’t bad.
If you don’t get the ROI you expected, does that mean that blogging isn’t as effective anymore?
Maybe It’s Just Me
There are two reasons that I blog. I love to write because it’s a way to express myself creatively and because I want to help people by what I share through my blogging. But I’m also not gonna lie … I have a desire for traffic growth and community engagement. Vain goals for sure, but that is the way we usually judge success.
Maybe my question about blogging really stems from my own insecurity. I’ve been blogging consistently for eight years and I don’t feel as though I’ve reached my potential based on what other people have achieved with their blogs in a much shorter time. Maybe blogging isn’t as effective because I’ve not been effective in my writing or focus.
Again, I personally don’t have an answer as to whether blogging really matters anymore. These are just thoughts that have been on my mind and I thought I’d share for conversation. I’d love to know your opinion on the topic if you have time.