Archive for Design

How to Make More Money as a Graphic Designer

Wednesday, December 16th, 2009

Are you a freelance graphic designer who would like to earn more money?  Are you a web designer who would like to complete your projects faster and get paid more quickly?  I have an idea I want to share with you.

The need for web development continues to grow and there are plenty of opportunities to generate a very nice income stream from doing this work.  The problem in the past was that for most graphic designers, you had to know how to splice websites, code them and test them – and for some right brained people, this can be a hellish nightmare!   Then there are the web developers who know how to do all these special skills but may lack the speed to complete the sites quickly or the design skills to make them look great.  These problems equal losing time and money.

Over the last eight years in my design business I had so many requests for websites but I lacked the ability to bring them to completion.  I could “skin” them and get the branding done, but I’d have to outsource to get the coding done.  I researched and tried several different platforms such as GoLive, Dreamweaver, SquareSpace, and TypePad in order to capitalize on these projects.  Then I discovered WordPress.

WordPress is awesome and the easiest to use platform for website management.

It’s simple to install or you can use a hosting company like HostGator who already has it installed and all you have to do is upload the theme (or design template).  WP is also the best platform on the planet and is superior as a CMS system and with SEO, plus your clients can manage their site with ease.  Additionally, you can easily modify the WordPress Premium Themes with some basic CSS and design skills to create awesome websites in as little as an hour.

Now Enter The BUILDER THEME…

iThemes just released the best innovation yet called Builder Theme.  You can now make any type of custom layout on top of WordPress including pages, blog layouts, squeeze pages, e-mail opt-in pages, landing pages, and portfolio pages.  You can create unique pages and CSS for every page on one site!  In short, you can design just about anything you wanted to with some design and basic WP knowledge.  No splicing, no programming, and no waiting.  This means you can make some awesome money for custom sites – quickly.

Am I promoting iThemes?  Yes I am and here’s why…

It’s more than that I am part of the company — I love this product personally and use our stuff with great success!  Some of the other reputable theme companies make great looking stuff, but iThemes products were created for people like me (and maybe you) who want the easiest to use options and flexibility.  And if I was to start freelancing again, I would be making some killer money tomorrow by investing in Builder Theme and offering custom sites.

What can you make by investing in these products?

This is really up to you and I can’t guarantee the results as they will vary on things such as your design and business skills, portfolio, and your ability to market, but here’s a sample of what is possible.

Let’s say you invest in the Builder Theme which cost $127.00 USD for the theme, support, and upgrades for one year.  The average rate a custom designed WP theme from small shops is $1,500 USD.   You would make $1,353!  If I could do all aspects of the job in 5 hours, that’s $270.60 per hour.  This is a small initial investment compared to the revenue you could earn. Heck, Dreamweaver is $399 and you have a way steeper learning curve.

Even if you just purchase a premium theme at $79.95 and make design changes like these sites: OK Patriots, South Canadian Resource Center, Dialogue Church, and Glenstone Chapel, you can easily make $750 – $1,000 with little time involved to create these types of sites.  Go ahead…do the math.

Why am I sharing this with you?

Because personally I can’t do this work anymore and I talk with struggling designers all the time.  I see a huge opportunity for graphic designers and web designers to capitalize on (you don’t even have to be a designer to start a freelance web design business) and I just can’t NOT share this idea.  So think about the idea and if you have questions, consider contacting me or signing up at WebDesign.com University for courses in how to make it all happen.  I’m here to help!

Categories : Business, Design, Websites
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Props to My Friend…Becky at Cottage Design

Monday, December 14th, 2009

I have to give a shout out and props to my great friend, Becky Martin of Cottage Design, on her new WordPress website.  Becky is a very talented designer who has worked with me on several projects and does outstanding work for churches and non-profits.  She’s also been an awesome friend – listening to my dreams, schemes, and complaints at times.   If you are a church needing design help, please don’t hesitate to contact her.

Keep up the awesome work Becky!!!

Categories : Design
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Advice for Being Successful as a Freelance Designer

Wednesday, December 2nd, 2009

I began my freelance design gig back in 1986 as a teenager when I launched my first company called *Dogman Designs. I customized Chuck Taylor tennis shoes and Levi 501’s with an airbrush and Sharpie pens, in addition to doing illustration work.  My art was totally off the wall but I hit a niche and built a very solid customer base.  Later on I switched to graphic design and developed logos and print media for advertising firms and local clients.  It’s been an amazing ride and I have no regrets, but do wish I could have known many of the challenges of being a freelance designer upfront, which would have saved me a lot of pain later.

I’ve always been more than willing to share my experiences with designers and entrepreneurs in the effort to keep them from making some of the same mistakes I did … like NOT getting paid and being taken advantage of for being a rookie.   A while back I proposed the idea to Cory Miller that we offer a course through WebDesign.com University on “How to Be Successful in Freelance Design” and let 20 years of learning the hard way be made available to others.  The idea is now a reality.

I would like to be the first to officially announce that the STARTING A SUCCESSFUL FREELANCE WEB DESIGN BUSINESS course is now available and you can sign up today!

I firmly believe this course will be worth every penny to print and web designers and anyone else who wants to be successful in the freelance design business. It’s filled with two decades of business experience and it will help you build your business, avoid costly mistakes, and help you command the fees you deserve.

WebDesign.com University will also offer an Annual Premium Membership which will include ALL of our WDU courses (stuff you don’t want to miss out on) in addition to killer bonus features such as exclusive content and a Member’s Only Forum.

If you are interested in creating a successful freelance design business and would like to get signed up, please visit WDU site or keep in the loop by following @jamesdalman on Twitter, or by subscribing to my RSS feed.  Thanks!!!

*Dogman Designs was named after my nickname and had a very witty branding campaign.  Nuff said.

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