I love products that are simple to use and services that are easy to understand.
I don’t want to spend three hours reading an instruction manual or fishing around in a support forum. An eight hour video series on setting up your WordPress theme is unacceptable. You will lose my business with complicated pricing and support levels. When I spend my time and money to purchase what you are selling and it only ends up in days or weeks of frustration, I am going to tell hundreds of my friends. Again, you will likely lose my business forever.
It’s not that I am demanding or have over the top expectations. I just don’t have time for complexities that could and should be avoided. To be fair, there are times where I am just dumb – the solution is right in front of me but I just didn’t look hard enough. I also know that I have to do my part and that life doesn’t have an “easy button” that will make everything happen magically for me right now. But some products and services just over complicate everything. If I feel this way, how many of your customers or clients feel this way?
Make Simplicity a Priority in Your Creation Process
Whether you create WordPress themes or plugins, you should always consider how you can make your product easier to use for your customers. If you provide web design or web development services, you need to make your packages or services easier to understand for potential clients. Remember that you understand what you are doing because you are the creator. The end user doesn’t always see things how you see them. Put yourself in their shoes.
I’ve been experimenting with some WordPress products over the past couple of months and there are those that I love and those I really hate. One plugin I’ve tested is so complicated and bloated with features that it would take me months to set it up and configure it to work with my project, yet it’s billed as an “easy to use” product. Not even close! I feel the developer wanted a solution that meet everyone’s needs — and it turned into a disaster to use.
Simplicity will make more fans for you and your business.
Easy Digital Downloads. WP101. Pagely. Freshbooks. Dwolla. All have built a great fan base because they solve a problem and make using their products or services really easy. It’s why I love Apple. They design for the simple, yet powerful, experience.
I want to challenge you to really look at your products and services the next week or month. Question yourself or your team if what you have created or will be launching is designed for simplicity. Ask if you can build raving fans around your business because you are so awesome at being simple. If you achieve this, I promise you I will be a fan.