Lack of Planning Many web-sites are unsuccessful due to a lack of planning.  This goes back to the question in the functionality section – What is the purpose or function of your web-site?  Is it to provide your audience with a wonderful experience, to generate sales leads, show pictures of your Chinese Pug, or build [...]

Too Much Fluff So many people try to say so many things in a day and age where nobody has the time to stop and listen.   Websites that fill up space with needless information and useless hyperbole are just wasting time…theirs and ours.  Include information that benefits your audience and that helps them to make [...]

Design and Layout Have you ever gone to a web-site and been so overwhelmed by the hodge-podge of information or graphics on a homepage that it just makes your head spin? The result is usually a rapid exit. Unfortunately 90% of the web-sites on the Internet fall in this category. Many websites are designed absolutely [...]

Not Functional I have visited thousands of web-sites that provide no function other than frustration to the viewer. Some examples of this are broken or non-working links, wading through 200 pages to get contact information, not having relevant information listed, excessive use of Flash files and intros, files that are a gazillion megabytes, and so [...]

No Marketing Absolutely nothing can ever generate interest, results, revenue, or profit without marketing in some form. Many people have invested thousands of dollars in a website and believe just having it on the web will bring in droves of visitors. It doesn’t work! In order for people to find your website they must know [...]

There are many of us who have heard stories of businesses and people that have paid for the development of a website thinking it would generate unlimited amounts of revenue, droves of visitors, or an amazing increase in profits – only to be hugely disappointed. Some of these unfortunate souls spent their retirement, kid’s college [...]