The Word of Mouth Crash Course: The “How to be Great at Word of Mouth Marketing” Conference will take place on May 5, 2o12 in Austin, Texas. The Word of Mouth Crash Course features 12 how-to classes, 12 real-world case studies, 6 brilliant authors, and an inspiring keynote from former Southwest Airlines President Colleen Barrett [...]
Twitter is an absolutely great tool and I love the simplicity and effectiveness of it. 140 characters. Get straight to the point. Using Twitter is also a must for businesses, non-profit organizations and people seeking to build their brands or community online. It’s quickly becoming a badge of credibility. The flip side is you have [...]
It can be difficult to find a company or an organization that has a brand identity that just screams “awesome!” In fact, so many people follow the leader that they never become a leader. Not Cult Marketing! I’ve been checking out their brand message and their story and I find it absolutely refreshing to discover [...]
I love branding and have spent 15 years learning about and teaching on the subject. I guess you would say that I am a brand junkie! But all is not what it used to be and branding and marketing have blurred the lines between what is fact and what is fiction. I’m currently reading Obsessive [...]
There are times where I really enjoy blogging and sharing my experiences or thoughts – some of which I hope helps others in similar circumstances. Then there are times where I struggle with wanting to blog because I want to keep things professional, yet personable. I want to say what it on my mind; the [...]
