I have a lot of respect for Jesse James, creator and owner of West Coast Choppers. Jesse is one of those dudes I have always wanted to meet and talk bikes, culture, and branding. He is an icon for freedom and a guy who pursued his dream in the face of overwhelming circumstances. His brand [...]
It can be difficult to find a company or an organization that has a brand identity that just screams “awesome!” In fact, so many people follow the leader that they never become a leader. Not Cult Marketing! I’ve been checking out their brand message and their story and I find it absolutely refreshing to discover [...]
I am starting a new idea this month and will begin highlighting websites that I really dig from a branding, design, or topic point of view. Of course I could just link to the websites, but I also want to write a little bit about why I chose them. None of my Awesome Websites [...]
One of the most annoying things that I encounter with businesses is the idea of I’ll get to that new contact later. Friends, we are in a very crappy economic time and if someone is willing to talk to you about spending their hard earned money, maybe it would be wise to talk with them [...]
I love branding and have spent 15 years learning about and teaching on the subject. I guess you would say that I am a brand junkie! But all is not what it used to be and branding and marketing have blurred the lines between what is fact and what is fiction. I’m currently reading Obsessive [...]
I read a great post today that asked the question is personal branding is right for you? Scott has some valuable insights that will help you to find direction in building a personal brand but I will interject by saying that you must work on “brand you.” The question is not if it is right [...]
I am passionate about helping churches with their branding and communication needs – and will always want to serve churches in this way – but since I am fine-tuning my blog and website, I felt it would be best to transfer the church branding and church marketing information to my old website at www.brandingshed.com. If [...]
