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Will Authenticity Kill Your Brand?

Authenticity has been quite a business buzzword this past year. We have been told that being authentic or transparent is one of the best ways to establish trust with clients. Our goal should be letting others see the “real us” and showing the world that we have a human side to our business. After all, [...]

Imitation is The Best Form of Flattery

You’ve possibly heard that saying. We should be flattered when a business or a person emulates what we do. For the most part, I agree. It’s a good feeling when you see your competitor imitating your business model, sales copy, marketing strategy, or even your design style or branding. This means you ARE doing something [...]