“I’m not upset that you lied to me, I’m upset that from now on I can’t believe you.” - Friedrich Nietzsche

Trust is sacred.  It is a value that should be held tightly and protected.  Once it’s broken between a person, a friend, or company it’s almost impossible to earn back.  This is why it’s important to not lose it.

If you are in business and talk ideas with your clients, co-workers, or even your competitors, then make sure you always do the honorable thing by keeping the trust sacred.  Don’t stab people in the back.  Give credit where credit is due.  Always be honest.

I would rather a person fail in a task and lose a lot of money in our company than to discover they cannot be trusted with sensitive information.  It’s that important for me and it should be for others as well.

Related posts:

  1. I. WAS. WRONG.
  2. Business Trust is Hard to Earn, Easy to Lose.
  3. A Valuable Business Lesson: Back It Up!
  4. Don’t Believe the Internet Marketing Hype (but Believe in the Truth)