It can be difficult to find a company or an organization that has a brand identity that just screams “awesome!”   In fact, so many people follow the leader that they never become a leader.  Not Cult Marketing!

I’ve been checking out their brand message and their story and I find it absolutely refreshing to discover a business I would want to do business with.  Cult Marketing’s tagline is “a holistic consulting company focused on creating Cult Customers” and by the looks of their website, they can deliver.

There are some people who would be scared of the terminology cult but it can be used in a positive sense and your company or organization should strive to create a cult for your brand.  I guess you could call them evangelists, tribes, groupies, or whatever – but the idea behind it is the same: turn people into fanatics about your product or service.

I still believe that emotional branding and creating passionate people for your business is the key to successful ROI, especially in this economically challenged world.  Cult Marketing is one of those brands that we should take some notes from.