Absolutely – you DO have to differentiate yourself from your competition, otherwise you just blend in.

It’s great that you have discovered that your company’s branding is not in line with the vision and it’s even harder to let go of what we want when it doesn’t match with who we really are. I battled this situation with many churches who wanted to commission me to do their branding. They desired to be something they weren’t and they refused to let go of their “hope” for what was reality. Needless to say, I turned them away.

Know thyself!

I am currently in the process of redesigning my website in order to create my company’s unique personal brand. We have only been operating for around 2 months and realised that our brand was not in line with our vision. Building your brand into your company’s foundation is extremely important.

Thanks for stopping by and commenting! I really dig what you wrote and you provided some valuable thoughts on what people should think through with personal branding.

Authenticity IS the keyword and while some people may think this definition is over used with branding, I believe it’s an essential element to focus on.