I think marketing get’s so much defined as selling. No one wants to sell and the idea of selling something in church to make a profit is unacceptable in the minds of most. But to me marketing is not selling as much as good communicating.

If the announcement of the churches activities this end of the week is not actually thought out as to if it is communicating effectively then people will not come.

If the message on Sunday is not prepared effectively then people will sleep during the message.

If we look at it as the process of better communicating our ministries God given vision it can be a tool that helps us do our best.

Of course Jesus is involved in every step of the way.

Also agree with your comment on chessy church marketing. The majority of it needs a lot of prayer just to say the least.

@ Chris J – I agree that there is a danger when churches place media over the ministry. Churches can still be effective at communicating the Word without the help of modern day stuff but it does help to use these tools in a culture where we are accustomed to such type of media. We must always keep the focus on Jesus.

BTW – I removed the link to the business you had in there as I felt it was not relevant to the conversation. Sorry!